Case Study: Four Seasons Hotels & Resorts Achieves 30% More Spa Bookings with Rio SEO

Four Seasons Hotels & Resorts - Customer Case Study

Four Seasons Hotels & Resorts worked with Rio SEO to improve the accuracy and visibility of its local search presence, especially for its spa locations. The challenge was that many listings were unclaimed or inconsistent, and the brand needed to better capture amenity-driven searches from travelers looking for services like full-service spas while protecting trust in its hotel and spa information.

Rio SEO, in partnership with Acronym, deployed its Open Local Platform across 100 spa locations, using local listings management, specialty pages, reporting, and GMB optimization to clean up NAP data, fix map pins, remove duplicates, and enhance location profiles. The effort drove a 30% increase in spa bookings, 84% more phone calls, 159% more website visits, and a 98.9% improvement in local listings accuracy, with conversions up 31% year over year.

Four Seasons Hotels & Resorts

Chris Cocca

Director of Digital