Case Study: Charming Charlie Achieves 250% More Website Traffic with Rio SEO Local Search Automation

charming charlie Sees 250% Increase in Website Traffic with Local Search

Charming Charlie, a women’s fashion, jewelry, and accessories retailer with about 240 stores, was struggling to manage local search with a small web team and limited resources. Its manually maintained store locator pages, outdated store hours, and lack of local landing page infrastructure made it difficult to appear in local and mobile search results. Rio SEO helped address this challenge with its Local Search Solutions automated software suite.

Rio SEO implemented local landing pages, map listings, and local business listing management to automate and optimize Charming Charlie’s presence across major search engines. Within 90 days, Charming Charlie saw a 250% year-over-year increase in website traffic, double the number of first-page Google rankings, five times growth in first-page positions, and a 50% reduction in time spent creating store pages. Mobile and tablet traffic accounted for about 55% of search traffic, and the retailer also improved visibility for key local searches such as “fashion accessories San Diego.”

Charming Charlie

Kim LaFleur

vice president of e-commerce