Case Study: National Banking and Investment Service improves local search visibility with Rio SEO

A Tale of Two Finance Brands: Improving Visibility on the Local Level

National Banking and Investment Service, a large financial services brand serving high-net-worth and commercial clients across eight states, needed to improve its local search presence and resolve inaccurate, inconsistent location data. Its session-based locator lacked SEO visibility, putting the brand at a competitive disadvantage in search and making it difficult to clearly differentiate full-service centers from specialty service locations.

To address this, National Banking and Investment Service used Rio SEO’s Open Local Platform, including Local Pages, Local Listings, and Local Reporting, to create an optimized location finder and establish a single source of truth for location data. Rio SEO helped drive measurable gains, including an 18-position increase in average organic rankings, 3-position improvement in Google Maps results, 50% of locations ranking on page one in Google, and 78% of locations ranking on page one overall, with 58% in the top three in Google Local results.