Case Study: Providence Health and Services boosts citation accuracy with Rio SEO

A Healthcare Provider is Prescribed a Healthy Dose of Online Data Accuracy by Rio SEO

Providence Health and Services, a large healthcare provider and insurer, needed to improve the accuracy of its online location data across hundreds of sites. With only 74% citation completeness and accuracy in Google search results, patients searching for clinics, hospitals, and offices were often met with incomplete or incorrect information. To address this challenge, Providence Health and Services turned to Rio SEO and its local reporting and listing management capabilities.

Rio SEO implemented its Local Reporting suite and Local Listing Management solution to clean up, verify, and distribute accurate location data while identifying duplicates and outdated listings. In less than a year, Rio SEO helped Providence Health and Services reach 95.2% citation accuracy/completeness, increase local URLs found by Google by 8.1%, and improve data accuracy by 20.1%.