Case Study: Monty’s Express Car Wash achieves 57% YoY membership growth with Rinsed

How Monty’s Express Car Wash Increased Memberships by 57% YOY

Monty’s Express Car Wash, a chain with three locations in southern California, sought to improve customer retention and reduce churn, particularly from involuntary payment issues. They partnered with Rinsed, utilizing its Car Wash CRM and automated communication services to address these challenges effectively.

Rinsed implemented several solutions including a loyalty program, automated messaging for payment declines, and targeted downsell offers. This strategy resulted in a 57% year-over-year increase in memberships. Specifically, the automated processes recapture $1,200 in daily revenue, and the downsell program successfully retains 13.5% of customers who intended to cancel.

Monty’s Express Car Wash

Deseree Gonzales

Marketing Director