Case Study: Camel Express Car Wash boosts loyalty sign-ups and membership conversions with Rinsed

How Camel Express Car Wash Added Over 28K to Their Retail Rewards Program and Converted 24% to Members Using Rinsed

Camel Express Car Wash, which operates five locations in Nashville, faced a challenge in sustaining growth after hitting a plateau with its unlimited membership program. A key issue was the lack of new retail customers coming through the door to convert into members. To address this, they turned to Rinsed and implemented its Car Wash CRM service to power a new retail loyalty program.

Using Rinsed's automated CRM platform, Camel Express launched the Camel Rewards Club. The solution required customers to simply enter their phone number at the pay station to enroll and earn rewards. This automated program successfully enrolled 28,000 members. Importantly, 6,800 of these retail customers, or 24%, converted to unlimited memberships through targeted drip marketing. The program also increased retail visit frequency, shrinking the time to redeem a reward from 100 days to 60 days and boosting overall revenue.

Camel Express Car Wash

Tyler Slaughter

CEO and Chief Operating Officer