Case Study: Breeze Thru Car Wash drives 3 million unique sweepstakes entries with Rinsed

How Breeze Thru Drove 3 Million Unique Entries into their Bronco Sweepstakes with Rinsed

Breeze Thru Car Wash, a car wash operator with 14 locations, wanted to boost awareness and usage of its unlimited wash pass while promoting customer loyalty. They aimed to run a major giveaway campaign but needed a robust system to manage it effectively, including handling entries and a new referral program. They turned to the vendor Rinsed for a solution.

Using Rinsed, Breeze Thru launched a Bronco sweepstakes exclusively for its members. The Rinsed platform was used to entirely manage a new referral program and track all membership activity for the campaign. This strategy was highly successful, driving over 3 million unique entries into the sweepstakes. The campaign resulted in significant year-over-year membership growth and a reduction in churn, extending the overall lifetime value of their customers.

Breeze Thru Car Wash

Thomas Ma

Program Manager