Case Study: BROOTTO (Israeli classified portal) achieves reliable telephony and faster sales with Ringostat

Ringostat telephony for Israeli classified portal

Brootto is an Israeli online classifieds portal turned marketplace that grew rapidly and needed reliable telephony to convert leads and support sellers. As inbound phone contact became central to sales, Brootto selected Ringostat’s virtual PBX/cloud telephony to provide Israeli numbers for remote and local sales reps, enable call routing and recording, and give the team the analytics and support they required.

Ringostat implemented SIP accounts, per-rep caller IDs and forwarding schemes, call recording, and number-level tracking (including a short “Customer with BROOTTO” greeting) so each client and manager could see and verify calls. The solution let Brootto produce reports proving call volumes (for example, uncovering weeks with 20+ incoming calls or months with 200+ calls), monitor and coach agent performance, reduce missed callbacks, and reward top performers—delivering clear transparency and measurable improvements in sales operations.

Brootto

Adam Lerner

Chief Executive Officer