Case Study: ODome achieves higher conversions and 79% premium-class phone calls with Ringostat

Premium-class Сustomers Сall In 79% Of Cases

ODome, a prices aggregator that works with real-estate developers on a CPA model, needed better call analytics to optimize PPC across many paid landing pages and to understand which visitors preferred phone contact versus online forms. Ringostat was engaged to provide call tracking and deep research into customer communication preferences.

Ringostat ran experiments (removing and then restoring the phone number), implemented keyword-level call tracking and tracked geolocation, seasonality and client categories. The work showed orders rose from 0,92% to 1,25% when the phone number was added, overall conversion improved by 1,34% and reached 2,26% with calls enabled; phone calls accounted for 39–59% of monthly contacts and 79% of premium-class requests, giving ODome clear, measurable insights to optimize PPC and target high-value leads.

ODome