Case Study: Leading Real Estate Construction Company achieves accurate multi-channel funnel tracking and improved ad effectiveness with Ringostat

Leading Real Estate Construction Company - Customer Case Study

Leading Real Estate Construction Company, a group of 30 firms selling standard and premium apartments around Kyiv, struggled with a long, multi-touch buyer journey in which 78% of prospects phoned rather than filling forms—so Google Analytics showed most conversions as “unknown.” To capture those offline leads and understand which channels truly drove sales, the company and its agency implemented Ringostat call tracking.

Ringostat was used to feed call data into Google Analytics, set up granular goals (target, answered, missed, callback), enable call recordings, and produce multi-channel funnel reports. Using Ringostat’s insights—for example, identifying frequent questions about installment plans—the agency optimized search, display and remarketing campaigns and reallocated ad budgets based on assisted-conversion value. As a result Ringostat converted previously untracked phone leads (78% of inquiries) into attributable conversions, clarified each channel’s role in the funnel, and improved overall campaign effectiveness and budget allocation.