Case Study: Leading Metal Rolling Company achieves 80% reduction in cost per lead and a surge in phone inquiries with Ringostat

Increased number of requests and the cost of the request reduction by 80%

Leading Metal Rolling Company, a Kharkiv-based metal rolling supplier, struggled with inefficient Google Ads setup, broad-match keywords with no negatives, and an analog PBX that made phone leads untrackable. With over 50% of search traffic irrelevant and no visibility into which reps or numbers handled calls, the business couldn’t measure ad performance or optimize spend—so they partnered with Ringostat to add call tracking and attribution.

Ringostat implemented dynamic number insertion and a toll-free tracking number, plus integration with Bitrix24 CRM, giving the team real call volumes, missed-call rates (22%), and per-campaign attribution. That data enabled targeted optimizations (exact-match keywords, DSA, fixing UTM tagging, and target-CPA bidding): first-month tracked calls rose to 48, initial cost-per-lead fell to UAH 177, leads from paid ads later grew to 121 and cost-per-conversion dropped to UAH 114, and ultimately to UAH 37 (an 80% reduction year-over-year), delivering measurable savings and better-scaled campaigns with Ringostat.