Case Study: ATL achieves fewer missed calls and improved customer service with Ringostat

How to set analytics and phone system for the automotive shops

ATL is a Ukrainian network of auto parts stores and service centers (42 brick-and-mortar locations plus an online store) that handles large volumes of customer calls. Facing no prior call tracking and a high risk of missed or poorly handled calls, ATL needed to reduce missed calls, track operator performance, and measure the real effectiveness of offline and online advertising. They turned to Ringostat for call tracking and phone-system analytics.

Ringostat was activated and configured to provide dynamic and combined call tracking, custom voicemail recordings, missed-call notifications and call-listening for quality control. As a result ATL cut missed calls to about 5%, extended call-center hours (now until 7 PM and on Saturdays), hired an additional operator, and used Ringostat attribution to identify high-performing channels (e.g., Hotline, Nadavi) and optimize ad spend. Call listening and reports also drove operator training, workflow changes and measurable improvements in service quality and lead conversion.

ATL

Inna Buzina

Head of Marketing