Case Study: International telecommunication company reallocates 54% of ad budget by identifying ineffective campaigns with Ringostat

How to identify ineffective ad campaigns and reallocate 54% of your budget

International Telecommunication Company, a Kazakhstan-based provider of satellite communications and equipment, faced a niche-market challenge: high-value but low-volume sales where nearly 90% of conversions came by phone. Working with agency Smartum and using Ringostat call tracking and call analytics, the customer needed to identify ineffective ad campaigns, improve advertising ROI, and boost the sales team’s ability to handle scarce, valuable leads.

Ringostat’s call tracking revealed which campaigns drove target calls versus non‑target traffic, provided call recordings and missed‑call alerts, and exposed underperforming keywords. As a result Ringostat helped turn off ineffective campaigns and reallocate 54% of the ad budget to high-performing channels, nearly tripling the number of calls and cutting missed calls by 67% (to 15%) after staffing adjustments and process changes.