Case Study: Promo.ua achieves 90% more calls and improved campaign performance with Ringostat

How to Dispel Common Myths and Increase the Advertising Performance

Promo, a digital agency working on an insurance and lending web portal, faced a critical measurement gap: about 90% of conversions occurred by phone and were invisible in Google Analytics, so marketers couldn’t evaluate ad effectiveness, optimize PPC campaigns, or track sales reps. Promo engaged Ringostat to deploy call tracking and call analytics to capture phone conversions and map them to marketing sources.

Ringostat’s call tracking let Promo attribute calls to specific channels, listen to recordings for quality control, and monitor sales rep performance, enabling campaign optimization and staff coaching. As a result, Promo saw total calls grow by 90%, online form submissions increase by 50%, and callback requests rise by 70%, and now uses Ringostat data for forecasting, scaling campaigns, and better marketing-budget allocation.

Promo

Artem Lazarev

PPC Expert