Case Study: Kabinka.kz achieves omnichannel analytics and cuts analytics inaccuracy from 30% to 5% with Ringostat

How Ringostat & Roistat Integration Constructs an Omnichannel Analytics for Online Store

Kabinka.kz, a Kazakhstan-based online plumbing store with a high average order value, struggled to track and analyze phone-driven sales because customers preferred calling over using the cart. Their previous call tracking and CRM setup produced unstructured data and left analytics with about 30% inaccuracy, preventing clear insight into ad performance and sales-team effectiveness. To solve this, Kabinka activated Ringostat’s call tracking service (including extension numbers and call recording) and integrated it with Roistat and their CRM for omnichannel analytics.

Ringostat’s implementation centralized and systematized call and marketing data, feeding Roistat and the CRM so Kabinka could see cost-per-lead, caller geography, lead channels (SEO, Google AdWords, Yandex Direct), number and duration of calls, and cost-per-call. Within a week Kabinka reallocated spend to higher-performing channels; analytics inaccuracy dropped from 30% to 5%, and call recordings from Ringostat enabled better evaluation and training of sales managers.

Kabinka

Alexander Shynkarenko

Project Manager