Case Study: LETS Online Store achieves 48% increase in PPC phone calls and cuts missed calls to 6.9% with Ringostat

How Promoting Low-frequency Queries Boosted Phone Calls from PPC by 48%

LETS Online Store, an online market of digital technology in Kazakhstan, faced poor visibility into phone-driven sales and ineffective PPC campaigns. Before working with Ringostat, operators manually logged calls in notebooks and Excel, so marketers couldn’t systematize call analytics, measure ad performance, or evaluate individual call center reps. LETS engaged Ringostat call tracking to gain structured reporting and better attribution of calls from advertising.

Ringostat implemented call tracking and detailed reporting that revealed peak call times and the value of low-frequency (product-specific) keywords, enabling LETS to reallocate PPC spend. After 2.5 months with Ringostat, missed calls fell from 24.6% to 6.9%, calls from PPC rose by 48%, Google AdWords costs were cut three-fold, and managers received per-operator performance reports—results that LETS used to further optimize staffing and campaign strategy.

LETS Online Store

Sergey Kim

Head of LETS Online Store