Case Study: Eskurro reduces lead costs and increases calls with Ringostat call tracking

Eskurro reduces lead cost by 30% with Ringostat

Eskurro, a Polish cleaning company, faced the challenge of optimizing its Google Ads campaigns without clear visibility into which ads were generating phone calls, which accounted for 75% of its inquiries. Without this data from Ringostat's call tracking service, their digital agency, Marketlab Europe, could not accurately measure advertising performance or effectively reduce lead costs.

By implementing Ringostat's call tracking, the agency gained detailed data on call sources, including specific keywords. This allowed for precise optimization of campaigns, reallocation of budget to more effective channels, and training of Google's smart algorithms. As a result, Ringostat helped Eskurro increase calls from ads by 45.4% and reduce the cost per call by 30.6% within the first month.

Eskurro