Case Study: Promodo (internet marketing agency) achieves streamlined call analytics and improved campaign ROI with Ringostat call tracking

Effective use of call tracking and Goodle Data Studio

Promodo, an internet marketing agency, worked with clients (a window replacement company and a dental clinic in Kyiv) that generated more than 60% of leads by phone but had little or no call-tracking in place. To build reliable web analytics without expensive CRM systems, Promodo combined Google Analytics, the Ringostat call tracking service, and Google Data Studio to capture and analyze call-driven traffic and outcomes.

Promodo activated Ringostat call tracking, organized manual call logging in Google Sheets, merged those records with Google Analytics via the Core Reporting API and IMPORTRANGE, and visualized the integrated data in Google Data Studio. With Ringostat-enabled analytics they could attribute calls to specific channels and keywords, track call outcomes (orders, appointments, repairs), optimize paid-media budgets, and improve call-center performance—giving clear, actionable insights that improved campaign allocation and business decision-making.

Promodo

Roman Chernysh

Business Analyst