Case Study: Creditline.kz achieves 404% conversion growth and 70% lower cost per conversion with Ringostat

Conversion growth at 404%, decrease of the cost of conversion at 70%, CR growth at 154%

Creditline.kz, a Kazakhstan-based car mortgage lender, was struggling with very high advertising costs and poor campaign tracking that produced expensive leads and low conversion rates. Working with GoodViz, the company adopted Ringostat’s call tracking and analytics integration to identify which ads and keywords actually drove valuable leads in an expensive contextual-ad niche.

GoodViz audited campaigns, set up GTM data transfer to Google Analytics, synchronized Analytics with Ads, removed duplicate conversions, restructured search campaigns and creatives, and connected Ringostat for call tracking and call listening. With Ringostat-enabled tracking and campaign optimization, conversions grew 404% (129 → 650), cost per conversion fell 70% ($194 → $57), and conversion rate rose 154% (2.4% → 6.1%) over the March–July 2019 period.

Creditline.kz