Case Study: M2Realt achieves precise ad-to-call tracking and seamless Pipedrive integration with Ringostat

Cloud PBX and Call Tracking for the Real Estate Agency

M2Realt, a Kyiv-based real estate agency, needed to know which platforms and specific listings (primarily LUN and Dom.ria) were actually generating phone leads and to ensure reliable, trackable phone communication across many offline viewings and outbound calls. Unhappy with their previous provider, they chose Ringostat's cloud PBX and call tracking telephony with Pipedrive integration to get more detailed analytics, call recordings and better workflow automation.

Ringostat implemented static call tracking (20 substituted numbers), call recording and forwarding, and native Pipedrive integration so every call, its advertising source and audio are logged automatically and missed-call tasks are created. As a result M2Realt can attribute leads to specific ads, measure conversion from view to call to closed deal, calculate cost per call, improve sales training with recordings, and optimize daily budget allocation—using Ringostat data to scale ad spend and prioritize the most profitable sites and listings.

M2Realt

Yaroslav Pavlyuk

Chief Executive Officer