Case Study: City Plaza achieves a 6.5% increase in conversion rate with Ringostat call tracking

City Plaza boosts conversion rate by 6.5% with Ringostat

City Plaza, a major Toyota and Lexus dealer in Ukraine, faced the challenge of optimizing its extensive advertising across multiple channels to generate more phone calls, which are the primary source of leads for 70-85% of its customers. To identify which ads were driving calls and to improve conversion rates, the dealership implemented call tracking and analytics from Ringostat.

Ringostat's solution provided dynamic number replacement on the dealer's websites and dedicated numbers for external ads, allowing them to track the exact source of each call. This data was integrated into their analytics dashboards and Google Ads, enabling them to optimize campaigns, particularly Performance Max campaigns, based on call conversions. As a result of using Ringostat, City Plaza achieved a 6.5% increase in its advertising conversion rate over the past year while maintaining similar budgets, solidifying a competitive advantage.

City Plaza