Case Study: Netpeak achieves 300% increase in calls and a 2× CTR boost with Ringostat

calls growth at 300% and two-times increase of the CTR

Netpeak, a digital agency, was hired to promote a B2B cadastral services company whose Google Ads produced few quality leads and largely untracked phone inquiries (about 70% of applications came by phone). After auditing the account, Netpeak found poor campaign structure, irrelevant keywords, no negative lists or remarketing, and low ad clarity — and recommended implementing call tracking using Ringostat to capture phone conversions, record calls and provide actionable conversion data.

By deploying Ringostat and integrating it with Google Ads and Google Analytics, Netpeak added call tagging/recording, created custom conversions for Facebook, and used call data to restructure campaigns, launch dynamic search/display/remarketing ads, and reallocate budget to top services. Ringostat’s insights enabled smarter bidding and targeting, resulting in a 300% increase in calls (about 20 → 80 monthly), ~60 targeted calls in Oct 2019, a two‑fold budget reallocation, ~15% CTR growth, fewer missed calls and more callback form conversions.

Netpeak

Igor Bugay

PPC Specialist