Case Study: Atasu Group achieves 72% fewer missed calls and 31% lower CPC with Ringostat call tracking

Call Tracking in the Logistics Industry Proper Call Analytics and Creating the Effective Advertising

Atasu Group, a Kazakhstan‑based logistics and freight forwarding company, needed better control over phone sales and clearer insight into which ads drove calls. With no unified phone system and no way to attribute calls to campaigns, the company — which works with agency Smartum.kz — engaged Ringostat to implement call tracking and a virtual PBX beginning in early 2017.

Ringostat set up IVR, integrated office PBX and SIP telephony (including mobile SIP apps and backup numbers) and enabled call attribution to advertising sources. Within 2–3 months Atasu Group cut missed calls by 72%, lowered average CPC by 31% (from $0.26 to $0.18), increased CTR by 14%, reduced cost per conversion by 14% and freed ~11% of the ad budget for reinvestment — while improving agent control and service quality.

Atasu Group

Miras Olbanayev

IT Engineer