Case Study: Context Sisters boosts clinic conversions by 65% and lowers ad costs with Ringostat

Call tracking and campaigns optimization for the private practice

Context Sisters, a PPC advertising agency working for a private medical practice in Kyiv, faced high competition and strict Google restrictions for healthcare ads. Because about 60% of the clinic’s inquiries came by phone, the agency was losing conversion data and seeing an inflated CPA, so Context Sisters implemented Ringostat call tracking to capture those calls and improve campaign optimization.

Ringostat was deployed with dynamic and static call tracking, integrated with the clinic’s virtual PBX, and enabled call recording for quality and insight analysis. Using Ringostat, Context Sisters reallocated budgets by service, discovered average CPCs were 19% lower than previously thought, identified 65% more conversions versus the prior period, and went from tracking roughly 100 web leads a month to capturing about 300 phone calls—delivering clearer attribution and measurable campaign improvements.

Context Sisters

Catherine Kartavchenko

PPC Specialist