Case Study: Market Ria automates sales and uncovers phone-driven revenue (up to 80%) with Ringostat

Building automated sales system based on сall tracking

Market Ria, an online auto-parts store with about 140K monthly users, faced fragmented product and stock data and lacked tools to attribute profitability between website and phone sales — even though 63% of orders were coming via telephone. Ringostat was brought in to build an automated sales system based on call tracking, inbound calls monitoring and a cloud PBX to better tie call activity to marketing and sales performance.

Ringostat implemented inbound call monitoring, call recording and a workflow that merged Ringostat data with transaction and visit records in the CRM and Google Analytics. The vendor’s analysis showed that over a six‑month period more than 80% of paid-search orders were made by phone (overall phone share 63%; in one month online sales were under 10% while phone sales were ~80%), and uncovered issues such as 27.6% (AdWords) and 35.3% (Yandex.Direct) of calls being consultative, 24.1% discarded/technical failures from AdWords, and other lost‑sale patterns — giving Market Ria clear, measurable opportunities to improve conversion and reduce technical losses.

Market Ria