Case Study: GrabCad achieves removal of 15,000 Marketo duplicates and accurate lead scoring with RingLead

GrabCad - Customer Case Study

GrabCad, a provider of CAD collaboration tools, had just implemented Marketo when an initial sync from Salesforce created widespread duplication—about a 2:1 ratio of Marketo records to Salesforce records—leaving many Marketo records unlinked to Salesforce IDs. Faced with thousands of duplicates, the team needed a fast way to merge records and prevent future duplication without a manual, record-by-record cleanup.

Using RingLead, GrabCad deduped Marketo in under two hours—removing 15,000 duplicates with fewer than twenty clicks—and implemented the RingLead/Marketo Web-to-Lead integration and merging programs to prevent recurrence. The cleanup restored accurate lead scoring, improved email open and bounce rates, and simplified ongoing Marketo administration.

GrabCad