Case Study: SLI Systems achieves duplicate-free, standardized CRM data with RingLead

Case Study: SLI Systems

SLI Systems is a fast-growing SaaS company that provides site search for ecommerce sites, generating about $25M annually with 30–50% year-over-year growth. As a global organization running a decade-old Salesforce instance alongside Marketo, they faced widespread duplicate Leads, Contacts and Accounts from distributed sales activity and varied import methods, resulting in poor data hygiene and inconsistent records.

SLI partnered with RingLead to deduplicate and standardize data, using automated cleanups (Leads-to-Leads, Contacts-to-Contacts, Leads-to-Contacts, Accounts-to-Accounts), Unique Entry to block new duplicates, Unique Upload to cleanse list imports, and Data Shield to sync clean records between Salesforce and Marketo. Implementation was quick, and the results included lower Salesforce/Marketo costs, a large deal that covered a year of RingLead, three months of manual cleanup saved, faster campaign execution, reduced list spending, and improved sales efficiency and territory coverage.

SLI Systems