Case Study: NRI achieves clean CRM data and increased sales with RingLead

Case Study: NRI

NRI, a 100+-year-old printing company turned service solutions provider with 250 employees and nine offices, was consolidating many disparate databases during a migration from Sugar CRM to Salesforce. The migration produced bad data—duplicates, incomplete records, and poor segmentation—which hindered targeted marketing, caused high bounce and opt-out rates, and limited sales effectiveness.

Following Salesforce’s recommendation, NRI implemented RingLead to deduplicate and standardize records, improve segmentation, and append new clean company data. The clean data enabled targeted and drip campaigns, saved time for proactive sales efforts, drove new deals (including one that paid for RingLead), boosted sales from marketing, and produced transformative web traffic growth.

NRI