Case Study: Intronis achieves 85% efficiency boost and duplicate-free Salesforce imports with RingLead

Case Study: Intronis

Intronis, a 12-year-old B2B SaaS provider of cloud backup and disaster recovery for 2,000 IT partners, needed a better way to keep its marketing database clean and grow its prospect list. Managing many lead scenarios (new, duplicate, or additional contacts) was a manual, time-consuming bottleneck—data imports required seven steps and duplicates created problems for sales and marketing.

Intronis implemented RingLead to automate imports into Salesforce, deduplicate records, suggest possible matches to salespeople, and update existing data without overwriting it. The change cut the import workflow from seven steps to one (an 85% efficiency gain), stopped manual duplicate creation, and unlocked access to hundreds of new target companies for outreach.

Intronis