Case Study: A-10 Capital achieves clean, duplicate-free Salesforce data and faster lead handling with RingLead

A-10 Capital - Customer Case Study

A-10 Capital, a commercial real estate lender with headquarters in Boise and Dallas, faced mounting data chaos as an aggressive hiring push brought new sales reps who imported contact lists (often ~1,500 records) with up to 50% duplicates. A web form campaign also generated repeated submissions, and maintaining database purity fell to marketing coordinator Laura Penney and her team — a time-consuming, manual burden that threatened sales coordination and responsiveness.

A-10 implemented RingLead’s suite — Data Cleanse, Unique Upload, Unique Entry and Unique Web-to-Lead — to clean existing records and block duplicates at upload and web capture in real time. The tools eliminated hours of manual work, improved data integrity, streamlined lead distribution and team collaboration, reduced delays in the sales process, and positioned A-10 as an active beta partner for ongoing product improvements.

A-10 Capital