Case Study: National Automobile Dealers Association achieves seamless remote-work transition and uninterrupted member services with RingCentral

With RingCentral, NADA Transitioned to Remote Work Force with Ease Amid Pandemic

The National Automobile Dealers Association (NADA), the largest U.S. trade association for franchised new-car and -truck dealerships, faced the sudden need to move its entire operation offsite during the COVID-19 pandemic while continuing to advise members on rapidly changing legislation and operations. With an aging on‑premises VoIP system that would have crippled communications if the building closed, NADA needed a fast, reliable way to keep staff and its contact center fully operational.

NADA’s CIO, Rafael Maldonado, leveraged prior investments in Microsoft 365 and RingCentral to deploy RingCentral’s cloud contact center and remote-access tools, add single sign‑on, and enable calls to ring on mobile and desktop devices. The rollout was quick and simple, allowing staff to work from day one without service interruption; NADA moved to proactive member outreach, ran frequent webinars (some with 5,000 attendees), and maintained uninterrupted member support—validating a long-term shift to flexible, work‑from‑home operations.

National Automobile Dealers Association

Rafael Maldonado

Vice President and CIO