Case Study: redT Homes consolidates its tech stack and improves operations with RingCentral

With RingCentral, Eco-Friendly Real Estate Firm redT Homes Consolidated its Tech Stack and Significantly Improved Operation

Denver-based redT Homes transformed from a traditional real estate services firm into an eco-focused developer and brokerage committed to LEED-standard projects, and demand for its services drove rapid growth (staff up more than 60% in 2021). That expansion exposed operational pain points: an aging on-prem phone system and fragmented communications across office phones, personal cell phones, and multiple chat and video apps that hindered efficiency and scalability.

redT consolidated its tech stack by adopting RingCentral MVP—unified phone, messaging, and video—with 100% adoption across the company. The RingCentral mobile app let reps use business numbers on the go, keeping leads in-house, while the RingCentral–Salesforce integration enabled accurate tracking of marketing ROI. The result: a one-third reduction in the tech stack, faster client responsiveness, streamlined workflows, and a scalable communications platform that supports continued growth.

redT Homes

Mike Bulin

Vice President of Sales and Marketing