Case Study: Conifer Holdings achieves 100% remote operations and unified communications with RingCentral

When insurance firm conifer switched to RingCentral, they turned their communications system from liability to asset

Conifer Holdings is a Michigan‑based insurance firm founded in 2009 that serves underserved hospitality businesses (taverns, wineries, fast‑food restaurants) with a 150‑person staff. The company relied on an on‑premises VoIP phone system that only worked well in the office, creating business‑continuity risks from storms and preventing employees from joining support queues when COVID forced a rapid shift to remote work.

Conifer implemented RingCentral’s unified communications app for voice, video, fax, SMS and team messaging, enabling employees to take business calls on computers and smartphones and allowing a fully remote workforce. The intuitive rollout let them retire four separate communications services, solved disaster‑recovery issues, added built‑in texting for claims workflows, and boosted efficiency and team connection—turning communications from a liability into a strategic asset.

Conifer Holdings

Brian Roney

President