Case Study: Salpo Technologies achieves faster CRM integration and increased leads with RingCentral Embeddable

UK Software Solutions Provider Enhances Its CRM Offering with the RingCentral Embeddable Communications Widget and Attracts New Customers

Salpo Technologies, a UK software provider of an award‑winning CRM, faced a gap in its product: no integrated cloud‑based VoIP. Users had to take notes outside the CRM and manually update records after calls, which led to incomplete call histories and less reliable data. Building a native phone system or finding a provider with an embeddable API was too time‑consuming and costly for the team.

Salpo integrated RingCentral Embeddable—a plug‑and‑play cloud communications widget—requiring only a few lines of code and delivering a proof‑of‑concept in about a week and a live app within weeks. The widget added automated call logging, screen‑pop customer profiles, and other call‑management features that save time and reduce errors, resulting in an improved offering for existing clients, new leads and closed sales, and access to markets Salpo previously couldn’t target.

Salpo Technologies

Oliver Mott

Director and Product Owner