Case Study: Triumph Motorcycles America cuts costs 30% and doubles customer engagement with RingCentral

Triumph Motorcycles America Finds the Flexible Phone System Its Staff Needs

Triumph Motorcycles America, the Atlanta-based U.S. arm of the iconic motorcycle brand, was experiencing rapid growth and outgrew its aging PBX phone system. The company needed a modern, flexible communications platform that could serve power users with advanced features while remaining simple for employees who only required basic phone functionality.

Triumph implemented RingCentral MVP—adding SMS, online meetings, fax, a mobile app and reporting—via a smooth rollout with simple training and responsive support. The switch doubled lead engagement through SMS, delivered roughly 30% cost savings versus the old system, enabled data-driven schedule changes from Live Reports, and let Triumph record and share dealer trainings, boosting productivity and customer service.

Triumph Motorcycles

Brandon Keller

Operations Manager