Case Study: Peninsula achieves 24/7 support, streamlined workflows, and new sales opportunities with RingCentral Contact Center

This HR Support Company Is Improving Workflows, Delivering Better Service, and Uncovering New Selling Opportunities with RingCentral

Peninsula is a Toronto-based HR outsourcing firm that provides affordable HR advice and services to small and mid-sized businesses across Canada. Rapid growth created a need for a scalable, data-driven phone and call-center solution to ensure 24/7 coverage, avoid under- or overstaffing, and gain business intelligence from client and prospect interactions.

Peninsula deployed RingCentral Contact Center (building on existing RingCentral MVP use) and integrated it with Salesforce, giving click-to-dial, local caller ID, and consolidated call data. The company used analytics to uncover evening call patterns, optimize scheduling for true 24/7 coverage, equip 150+ client- and prospect-facing employees with Contact Center licenses, and surface sales and retention opportunities that improved service and generated new revenue.

Peninsula

Omer Subedar

IT Manager