Case Study: Lush Cosmetics achieves improved customer care and cost savings with RingCentral

The UK’s No. 1-Ranked Beauty Brand Is Improving Customer Care—and Saving Money—with RingCentral

Lush Cosmetics, the UK’s No. 1–ranked beauty brand headquartered in Poole, needed a more reliable, easy-to-manage telephony platform for its global Customer Care team. Its legacy on‑prem phone system was unreliable, hard to administer, prevented dependable remote access, and made scaling into new regions difficult.

Working with partner CDW, Lush migrated to RingCentral’s cloud communications platform, gaining fast onboarding, reliable remote working, flexible licensing, and clear reporting to manage call volumes. The move enabled an API-driven self‑serve refund option, improved customer service, and cut UK phone costs by about £20,000 a year while providing a scalable solution for future expansion.

Lush Cosmetics

Brad Candy

Technical Operations Manager