Case Study: San Francisco Symphony achieves virtual holiday engagement and audience connection with RingCentral Video

San Francisco Symphony Uses RingCentral Video to Spread Virtual Holiday Cheer

The San Francisco Symphony, a century‑old, highly regarded arts institution, faced the sudden challenge of moving its traditionally in‑person performances and community events online when the COVID‑19 pandemic halted live gatherings. With the holiday season and its annual Deck the Hall festivities at risk, the Symphony needed a way to keep audiences, sponsors, and families engaged and maintain the special experiences associated with its seasonal programming.

The Symphony adopted RingCentral Video (part of RingCentral Office) to deliver Q&A sessions, watch parties, lectures, and VIP holiday packages—powering a virtual tree‑lighting ceremony, Santa visits, and interactive musician performances. The platform enabled the organization to pivot quickly to an all‑digital format, preserve sponsor and audience experiences, and bring festive, interactive programming to patrons from home.

San Francisco Symphony

Aaron Bennett

Chief Information Officer