Case Study: CD Baby achieves reliable global one-touch video conferencing and streamlined meeting scheduling with RingCentral's Rooms in a Box

RingCentral’s Rooms in a Box Helps the World’s Largest Independent Music Distributor to Communicate More Effectively than Ever

CD Baby, the world’s largest independent music distributor based in Portland, grew from a 1990s dotcom into a global company representing over 650,000 artists. As the team expanded internationally, inconsistent conference-room hardware, frequent double-bookings and time-consuming, “home‑brewed” AV workarounds made scheduling and running video meetings unreliable and undermined the company’s ability to communicate with artists, labels and partners.

CD Baby deployed RingCentral’s Rooms in a Box — a standardized, one-touch video conferencing solution with automatic laptop pairing and iPad room schedulers — to create identical, reliable meeting rooms companywide. The result: faster setup, fewer conflicts, seamless global meetings (including successful all‑staff and executive updates), improved productivity and stronger face‑to‑face engagement with artists and partners.

CD Baby

Ben White

Manager of Systems Operations