Case Study: Optimum Credit achieves secure, scalable omnichannel communications with RingCentral

RingCentral Supports Rapid Growth for Optimum Credit

Optimum Credit is a Cardiff‑based second‑charge mortgage lender founded in 2013 that grew quickly but found its legacy telephony couldn’t meet strict financial‑services requirements (PCI‑DSS, resilience, security and compliance) or support needs like IVR self‑service, CRM integration and omnichannel contact handling. After a tender process, the company sought a scalable, secure communications platform to support rapid growth and regulatory obligations.

Optimum implemented RingCentral MVP and Contact Centre with intelligent IVR, CRM and lending‑platform integrations, secure card‑capture while retaining call recordings, and open APIs for automation and omnichannel features (eg, webchat). The deployment delivered a compliant, scalable contact centre, faster customer routing, 95% desktop client adoption, and the flexibility to support remote working while improving customer experience and operational confidence.

Optimum Credit

Paul Strinati

Founding Partner & IT Director