Case Study: Bright MLS achieves unified culture, uninterrupted customer support, and cost savings with RingCentral

RingCentral Supports New MLS Provider’s Unified Culture and Strong Customer Support

Bright MLS formed in 2017 when eight regional multiple listing services merged to create a single Mid‑Atlantic MLS serving about 85,000 real estate professionals across six states and D.C. The new organization needed a secure, highly available, and unified communications platform to consolidate two call centers, ensure continuous customer support even during weather events, and provide tight CRM integration and reporting for efficient agent support.

Bright standardized on RingCentral (Office, Meetings, and Contact Center), which met its confidentiality, integrity, and availability requirements and integrated with Salesforce. The solution enabled remote support agents, real‑time reporting, and video meetings that strengthened culture across locations, while reducing costs (no frequent hardware refreshes). The result: uninterrupted call‑center operations, faster support resolution, a more unified workforce, and measurable cost savings.

Bright MLS

Garry Marsoubian

Senior Vice President of IT and Project Delivery