Case Study: ProductPlan achieves rapid, cost-effective scaling and improved customer responsiveness with RingCentral

RingCentral Provides Cost-Effective, Out-of-the-Box Communications for Leading Product Roadmap Software Maker

ProductPlan is a Santa Barbara–based startup (founded 2013) that builds product roadmap software. As a small team with no dedicated IT staff, founders needed a cost-effective, easy-to-deploy communications solution—preferably with physical desktop phones—to run market-validation interviews, support customers, and scale quickly without the complexity or expense of an on-prem phone system.

ProductPlan adopted RingCentral MVP from day one, using preconfigured, cloud-based phones that plug and play, require no telecom activation, and are simple to add for new users. The result: dozens of market interviews that validated their business, smooth scaling to thousands of customers (including Fortune 100 firms), faster, more consistent customer support, and time and cost savings versus traditional phone systems.

ProductPlan

Jim Semick

Founder & Chief Strategist