Case Study: Charter Industries achieves improved customer experience and telecom efficiency with RingCentral

RingCentral Helps Charter Industries Improve its Customer Experience – without Adding a Dollar in New Telecom Costs

Charter Industries, a trusted wholesale building supplier, was struggling with an outdated and disconnected phone environment as its rapid growth strained operations. The company had separate systems for sales and other employees, plus an old on-prem phone setup for customer service, which made call transfers difficult and limited reporting and analytics. Charter Industries used RingCentral, including its Salesforce-based phone environment.

RingCentral helped Charter Industries streamline communications by connecting its phone systems and improving call handling across teams. With RingCentral Contact Center and key Salesforce integrations, the company improved the customer experience and added efficiencies across the organization without increasing telecom costs. RingCentral also gave managers better visibility into call trends and team performance, helping Charter Industries operate more effectively.

Charter Industries

Bill Ogle

IT Director