Case Study: Apple Capital Group achieves uninterrupted operations after Hurricane Ike with RingCentral

RingCentral Helps Apple Capital Group Stay On Course

Apple Capital Group, a commercial equipment finance firm, faced a major disruption when Hurricane Ike struck Houston in 2008: their leased office was heavily damaged, the city lost power for weeks, and staff were forced to relocate to hotels and temporary sites just as the company was opening that office. The emergency threatened business continuity and client service during a critical period.

Using RingCentral, Apple Capital quickly diverted and reassigned phone numbers, keeping calls flowing to other offices and enabling sales reps to work remotely from hotels, coffee shops, and later a permanent Dallas location without customers noticing any interruption. The mobility tools and app not only preserved service during the crisis but also cut costs and improved flexibility, turning company leaders into strong advocates for the platform.

Apple Capital Group

Timothy Jacquet

Vice President of Business Development