Case Study: SAE International achieves global event growth and stronger attendee engagement with RingCentral Events

RingCentral Events helps SAE International connect an international network of over 200,000 members

SAE International, a professional services organization with a global membership of over 200,000, needed a better way to run events beyond its mostly in-person meetings in the U.S. and China. It turned to RingCentral Events to expand its reach, connect with international audiences, and create new business opportunities in markets it had not previously accessed.

RingCentral Events helped SAE International deliver virtual events that attracted strong attendee engagement and overwhelmingly positive feedback. The organization reported hundreds of unsolicited compliments, an average NPS of 8.5 for the SAE Ride event series, and doubled its total number of events as demand grew; the platform’s analytics also became so valuable that SAE hired a full-time staff member to analyze post-event data.

SAE International

Matt Wasowski

Director of New Business Development and Events