Case Study: RE/MAX First Choice achieves 40–50% agent productivity gains and 30% cost savings with RingCentral

RingCentral Enables RE/MAX Agents to Take Their Offices with Them Wherever They Go

RE/MAX on the Lake and Northwest is a Seattle-based real estate brokerage founded in 2011 with six offices and more than 260 agents. Founder Matt van Winkle faced inefficiencies from legacy, premises-based phone systems in a highly mobile business — agents needed anywhere, anytime access to calls, documents, and collaboration without the overhead of on‑premises PBX or dedicated IT staff.

The firm deployed RingCentral’s cloud communications — including customizable call routing and mobile apps for voice, fax, and HD video meetings — so agents can run their offices from their smartphones. The move delivered scalable, mission‑critical mobility, drove agent productivity up 40–50% year over year (versus a typical 3%), and cut communications costs by more than 30%.

RE/MAX First Choice

Matt van Winkle

Founder & CEO