Case Study: Home Franchise Concepts achieves mobility, call insights, and marketing efficiency with RingCentral

RingCentral Empowers HFC Brands’ Franchisees with Mobility, Call Insights, and Marketing Efficiency

Home Franchise Concepts (HFC), the parent company of Budget Blinds, Tailored Living, and Concrete Craft, supports a multi‑national network of over 900 franchisees across more than 1,200 locations. Their franchisees were using disparate local phone systems, which created complexity, hindered mobile collaborative communications for a field‑based workforce, and left corporate without visibility into call performance or marketing effectiveness.

HFC implemented RingCentral Office to give franchisees mobile‑first communications, dedicated business numbers, and an easy‑to‑deploy cloud platform so teams can take calls anywhere. The solution also provides call traffic analytics and localized tracking to measure marketing ROI, delivers new KPI visibility for corporate, simplifies management, and lowers total cost of ownership as it scales—improving franchise productivity and customer responsiveness.

Home Franchise Concepts