Case Study: Altura Credit Union achieves actionable business intelligence and improved member service with RingCentral Contact Center

RingCentral Contact Center Helps Altura Credit Union Unlock Massive Business Intelligence—and Improve its Member Service

Altura Credit Union, a Riverside, CA–based financial cooperative serving about 160,000 members across Southern California, was hampered by a 15+-year-old on‑premises phone system that couldn’t scale with growth. The legacy platform limited managers’ ability to monitor agent performance, made updates to greetings and call queues cumbersome, and lacked reliable remote‑work support—creating obstacles to maintaining the high member service standards Altura expects.

Moving to RingCentral Contact Center and RingCentral MVP across 21 locations gave Altura cloud call recording and storage, granular analytics on caller journeys, and unified messaging, video and telephony on any device. The solution routes and prioritizes calls (handling about 50,000 inbound calls monthly), enables remote and hybrid agents, and leverages integrations like RingCentral Pulse to streamline workflows—resulting in better visibility, faster service, and the flexibility to hire and coach agents proactively.

Altura Credit Union

Turhan Hunt

Vice President of Member Services