Case Study: TheSquareFoot achieves mobile, nimble connectivity and call tracking with RingCentral

Real Estate Start-Up TheSquareFoot Goes Mobile, Stays Nimble

TheSquareFoot is a Houston‑based start‑up with a web‑based commercial property search engine that helps lessees and property owners find and manage listings. Co‑founder Aron Susman and his partners travel frequently to build the business across cities and must stay in constant contact with landlords, brokers, lessees and vendors — a challenge for a small, distributed team juggling marketing, workshops and operations.

To solve this, TheSquareFoot uses RingCentral alongside cloud tools like Amazon S3 and Google Docs. RingCentral provides call tracking and easy call‑forwarding so founders can manage communications on the road, stay connected with stakeholders, and scale into new markets — a reliable, mobile phone system that has proven essential for the start‑up’s growth.

TheSquareFoot

Aron Susman

Co-Founder