Case Study: Copper achieves streamlined communications and higher sales conversion with RingCentral

ProsperWorks Adopts RingCentral Office® Integrated with Google for Work to Streamline Communications and Productivity

ProsperWorks, a CRM built for Google Apps, needed a way to streamline communications for a sales team that spends 60–80% of their day on desktop prospecting and calls, while avoiding manual data entry and getting better visibility into call activity and conversion trends. The company sought tighter integration between telephony and its Google-centered workflow to improve efficiency and sales performance.

ProsperWorks adopted RingCentral Office integrated with Google for Work, enabling calls and messaging directly inside Gmail and its CRM plus built‑in call analytics. Sales reps now make and receive calls from their desktop, view communications history, and supervisors monitor team activity and trends from mobile—resulting in a more efficient workflow, clearer performance insights, and improved ability to drive productivity and conversions.

Copper

Bret Knobelauch

Vice President of Sales